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Email is an important communication channel in marketing. Unfortunately, the wrong priorities are often set in email marketing: a lot of effort is invested in the design of the emails, a lot of effort in their content and then some effort in targeting, but not too much (according to the... Motto “Email is so cheap, let’s write to the entire mailing list”). However, even less effort is often put into email delivery, although all effort is in vain if an email does not reach the recipient at all.
In contrast, when it comes to commercial sending, the effort Chinese Singapore Phone Number List required to reliably deliver each individual email to the recipient is becoming ever greater and the proportion of successfully delivered emails is constantly decreasing if you don't take care of it intensively . This applies to manual mass sending from an email program, as well as to the use of purchased shipping software or.
Problems from practice From December 15th to 16th, 2020, Gmail had a bug that caused many incoming emails to be rejected with a hard bounce. This means that the sender was informed that the email addresses addressed did not exist. ➥ Senders who obediently removed these addresses from their mailing list have lost the recipient and their consent forever. On January 31, 2021, the RBL service provider Spamcop lost its domain for one day due to an administrative error.
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